Scott McCloudScott McCloud (born Scott McLeod on June 10, 1960) is an American cartoonist and comics theorist. He is best known for his non-fiction books about comics: ''Understanding Comics'' (1993), ''Reinventing Comics'' (2000), and ''Making Comics'' (2006), all of which also use the medium of comics.
He established himself as a comics creator in the 1980s as an independent superhero cartoonist and advocate for creator's rights. He rose to prominence in the industry beginning in the 1990s for his non-fiction works about the medium, and has advocated the use of new technology in the creation and distribution of comics. Provided by Wikipedia