W. Ross AshbyW. Ross Ashby (6 September 1903, in London – 15 November 1972) was an English psychiatrist and a pioneer in cybernetics, the study of the science of communications and automatic control systems in both machines and living things. His first name was not used: he was known as Ross Ashby.
His two books, ''Design for a Brain'' and ''An Introduction to Cybernetics'', were landmark works. They introduced exact and logical thinking into the brand new discipline of cybernetics and were highly influential. Provided by Wikipedia